China Business Intelligence Network News: On August 8, 2018, China welcomed the tenth National Fitness Day. In 2018, the National Fitness Day of Beijing National Fitness Day was held in the Central District of the Olympic Park in the Bird’s Nest this morning.
Heavy rain landed on the Bird’s Nest, but the Beijing people who participated in the live performance enthusiastically took photos and warmed up, not afraid of the wind and rain. Ten years ago, the success of the Beijing Olympic Games enabled the Olympics and the ancient countries of the East to achieve a great meeting, and the concept and action of the national fitness began to be deeply integrated into the public life. Nowadays, the national fitness has risen to the national strategy, sports and fitness has become a new fashion in society, bringing health, happiness and happiness to more and more people. Today, sports venues in all provinces and cities across the country have unused activities, or open the venue for the public free of charge, or hold a variety of exciting fitness and sports competitions and fitness knowledge training. For the whole nation, take action!
With the further improvement of the people’s fitness awareness and the further maturity of the gym business model, China’s fitness industry has developed rapidly. In 2016, the General Administration of Sports and the State Council promulgated the 13th Five-Year Plan for Sports Development and the National Fitness Program (2016-2020) respectively. It is proposed that by 2020, the number of people who will participate in one or more physical exercises per week will reach 700 million. The number of physical exercise reached 435 million, and the total scale of sports consumption reached 1.5 trillion yuan. The goal is to make national fitness a national business card.
In addition to the sports-included items, fitness has many things, such as writing, singing, housework, and yoga. Fitness is broadly divided into device exercise and non-device exercise. Narrow fitness refers to activities where the fitness club/studio is the main venue and is usually exercised with sports equipment. The fitness industry upstream involves fitness equipment, coach training, etc., the middle reaches are mainly various types of fitness services, and the downstream is all kinds of fitness clothing/equipment. The data shows that the number of people who regularly participate in physical exercise in China has been rising in 2012-2017. In 2017, the number of people who regularly participated in physical exercise reached 550 million, accounting for 41.3% of the national population. The huge fitness population brought to the fitness industry. Huge demand. In 2017, the total output value of China’s fitness industry is about 150 billion yuan, and the compound annual growth rate in the past six years is 7.7%.
Source: China Business Research Institute
In 2012-2017, the annual compound growth rate of China’s fitness industry output value is 6.7%. In 2017, the total output value of China’s fitness industry is about 150 billion yuan. Under the guidance of strong support from national policies, it is estimated that by 2020, the total output value of China’s fitness industry will reach 185 billion yuan, and by 2022 the scale of the fitness industry will further exceed 200 billion yuan. China’s fitness industry concentration is very low, the number of brands CR10 is expected to be only about 16%, regionalization is significant, and there is no truly nationalized brand. At present, China’s large-scale fitness clubs include Hosa, Wales, Yizhao Weide, Ying Paisi, Zhongti Bili, Jade Bird, and AVIC, which are expected to continuously increase market share through epitaxial growth.
“Smart +” has become a major development focus in the fitness field. The integration of intelligent hardware and intelligent software with advanced technology such as big data processing, cloud computing, and sensing technology can make fitness more planned, targeted and scientific. Especially in the family fitness lacking professional coaching, intelligent fitness equipment and other guidance can maximize the fitness effect.